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Block In Play

Block In Play

Client

Lego

Date

April 2021

Team

  • Sam Lynskey (Art Director)
  • Deryek S. (Copywriter)
  • Zac Smith (Copywriter)
  • Morgan H. (Strategist)

Description

Adults laugh, ask questions, and engage in creative tasks one-tenth the amount they did as kids. With one app, we can get play back on the schedule. Users sign up by taking the Play Pledge and can opt-in to Joke-of-the-day to start everyday with play. Once in the app, users can add blocks directly to their schedules which mute notification and offer inspiration. The desk kit subscription service integrates play into your work day. If you don't know what to build, you can take a picture of anything to order your own personalised build. It's time to build play back into our schedules.

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