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Never Asked
Client
CanAge
Date
May 2020
Team
- Sam Lynskey (Art Director)
- Sam S. (Art Director)
- Max T. (Copywriter)
- Seun J. (Strategist)
Description
People aged 65 and over are a vulnerable portion of Canada's population. CanAge wants to find a way to get Canadians aged 18 to 35 to care about their older peers. As different as they may be, these two groups of people have a lot in common. Never Asked tells the wild, the heartbreaking, and the gripping stories from seniors that have never been heard before. Why? Because no one has ever asked.
