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Umoja Pelota
Client
EA Sports FIFA
Date
November 2020
Team
- Sam Lynskey (Art Director)
- Keshia E. (Art Director)
- Madison D. (Copywriter)
- Clay S. (Copywriter)
- Lauren H. (Strategy)
- Andrew W. (Strategy)
Description
Following the 2019 No Room For Racism campaign, EA Sports wants to use their upcoming FIFA21 release to do even more to fight Racism within the associated football community. Umoja is the Swahili word for Unity, and Pelota is Spanish for Ball.
